I once heard someone say, “with the internet the money
goes to whoever has the most eyeballs.”
First, I don’t think this is entirely true, I think the most
money goes to the person who can SERVE the most
people in a way that they want to be served.
Next, what the heck does he mean by “the most eyeballs”?
Basically it’s a term to describe the garnering of attention.
If you can get “eyeballs” to your website, your video, your
offer… you’ll do better than someone who can’t get eyeballs.
Honestly, it doesn’t matter how interesting, entertaining and
informative you are if there are no eyeballs pointed in your
So, here are three distinct ways that one of my best friends,
Ryan Magin, has told me about getting eyeballs.
1. You can buy more eyeballs, by paying for advertisement.
2. You can borrow more eyeballs, by doing a joint venture
with someone else who has eyeballs.
One of the best ways to do this is by offering “guest” guest
blog posts, or trading e mail broadcasts.
3. You can earn more eyeballs, by hustling in Google ranking.
YouTube is owned by Google, so when you make videos they
begin to compete with other keywords in your market.
This is one of my personal favorite methods for getting eyeballs.
I make a minimum of 3 YouTube videos a week. (but usually
a lot more)
These videos then begin to rank for others to find when
searching for “strength training”.
They are also shared by people on Facebook and Twitter.
People like short, entertaining, informative videos. And they
like to share them also.
Like I said, there are AT LEAST 3 ways to get eyeballs to
your ideas or website.
Pay, borrow or hustle.
No one method is better than the others.
If you are in the fitness industry you’ll recognize these names
and their “eyeball gathering” methods.
Mike Geary —> Payed Ads
Joel Marion —> Borrowed
Craig Ballantyne —> Hustle
Of course everyone may use multiple methods, but most
successful people choose to become very, VERY good at one
Go get EYEBALLS!
PS - In a few months I’ll be holding a small workshop for people who
have a powerful message that they would like to share with others.
I call it “The 4th Layer Business” workshop because I fulfills the 4th
Layer in my STRENGTHOLOGY model for becoming the strongest
version of ourselves.
This layer is called “Presentable Strength” and it is all about
presenting the world with out gifts… and earning a living while doing
You can learn more about it here:
Looking forward to meeting you there! e